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Growth Marketer

A Growth Marketer drives measurable user and revenue growth through experiments across the funnel. They run acquisition, activation, and retention campaigns, analyze data, and iterate quickly on what works. The role blends marketing creativity with analytical rigor, treating growth as a system of testable hypotheses rather than one-off campaigns or guesswork.

Responsibilities

Design and run growth experiments across the funnel
Manage acquisition channels and campaigns
Improve activation, retention, and referral
Analyze data and measure impact
Optimize conversion with A/B testing
Collaborate with product, content, and data teams

Must-have skills

Analytical mindset and data literacy
Experimentation and A/B testing
Channel knowledge (paid, organic, email, lifecycle)
Conversion optimization
Clear communication of results

Nice-to-have skills

SQL for self-serve analysis
SEO and content marketing
Marketing automation tools
Basic design or copywriting

Average Salary

Typical US base salary for an HR Generalist by experience level.

Junior

0–2 yrs experience

$65,000 – $88,000
US annual salary (USD)

Intermediate

0–2 yrs experience

$88,000 – $118,000

US annual salary (USD)

Senior

0–2 yrs experience

$118,000 – $160,000

US annual salary (USD)

Figures are annual US market estimates for orientation, not offers. Actual pay varies by location, company stage, and equity.

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Frequently asked questions

What is growth marketing?
A data-driven approach that uses rapid experiments across the whole funnel, from acquisition to retention, to grow users and revenue measurably.
Growth Marketer vs traditional Marketer: what is the difference?
Growth marketing is more experimental and analytical, spanning the full funnel and product, whereas traditional marketing often focuses on brand and top-of-funnel campaigns.
Do Growth Marketers need to know SQL?
It is a strong advantage. Being able to pull and analyze your own data speeds up experimentation and decision-making.
What metrics do Growth Marketers track?
Acquisition cost, conversion rates, activation, retention, referral, and lifetime value, among others, depending on the business.

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